Brand

Brand assets and usage guidelines

Here you will find the assets used throughout the Cascade ecosystem. This also includes how to use the logo, colors, visual language, fonts & assets.

What you’ll find here.

Who are these assets for?

Much of the content and material download is for approved partners and employees of Cascade only. If you are not an approved partner or employee of Cascade, you cannot use this material without our express permission. There are some assets available for press and media, but we must insist you advise us of its use prior to publication.

If you have any questions not covered in these guidelines or would like additional content and information, please contact press@cascade.app or partners@cascade.app.

Logo

Our logo is iconic in the way it represents the planning style of Cascade. Simple, clean, and one color. Where possible, you should use the whole logo, text, and icon. If using on a dark background, there is a white logo available.

Open in Drive Press & Media Download

Logo Safe Zones

You should determine the ‘safe zone’ for the logo by positioning the icon as below. Always give the logo some breathing space – don’t crowd it with other visual elements.

Logo Misuse

You have no idea how much it hurt us making these examples. Nevertheless, we have to bring it up. Every time our logo is abused like this, a marketing team member dies a little on the inside.

DO NOT use shadows or effects on the logo.

DO NOT create hybrids of the logo. Never ever.

DO NOT stretch, distort or alter the logo in any way.

DO NOT use the logo or mark as a mask.

DO NOT use custom colours, shadows or effects.

DO NOT rotate, reflect or skew the logo orientation.

Color

Our eggplant, purple, white, and cloud are the dominant colors for our brand. Want a highlight? We have a secondary palette for graphs, charts, diagrams, etc. There is also a third set of colors for those nice pale backgrounds you will see around our website, ads, and socials. Careful when using our colors; ensure you use the correct variations and only where appropriate. When in doubt, reach out to the marketing team.

#1D1652

Eggplant

RGB: 29, 22, 82

#594BDB

Iris

RGB: 89, 75, 219

#F8F8FB

Cloud

RGB: 248, 248, 251

#FFFFFF

White

RGB: 255, 255, 255

Secondary Shades

These fine shades are the support act to the main headliners. They have their purpose but are not often seen. The two darker eggplant colors are often seen in the strategy factory or as backgrounds to features. The dusty purple is for body copy (the text you are reading right now), and the yellow, a rare text highlight.

#0C0924

Dark Eggplant

RGB: 12,9, 36

#080618

Nightshade

RGB: 8, 6, 24

#6E698F

Dusty Lavender

RGB: 110, 105, 143

#FFB901

Sunshine

RGB: 255, 185, 1

Secondary Palette

Let’s be clear. These colors are like red cordial; a little bit is fantastic, too much makes you crazy. It has a real impact when highlighting words, and it’s ok to use for icons. But please – use its power for good, not evil.

#F65A93

Pink

RGB: 246, 90, 147

#9B91DC

Lavender

RGB: 155, 145, 220

#56E2DA

Aqua

RGB: 86, 226, 218

#A0C375

Green

RGB: 160, 195, 117

#699CFF

Blue

RGB: 105, 156, 255

#F1A73C

Orange

RGB: 241, 167, 60

Pastel Colours

These are colors that never take center stage. They are strictly a support act. Only to be used as backgrounds to highlight a chapter or hero images. See our features pages for examples.

#FCEEF7

Pastel Pink

RGB: 252, 238, 247

#EDEBFB

Pastel Lavender

RGB: 237, 235, 251

#EFFBFB

Pastel Aqua

RGB: 239, 251, 251

#F8FDF1

Pastel Green

RGB: 248, 253, 241

#EAF1FF

Pastel Blue

RGB: 234, 241, 255

#FCF6E4

Pastel Orange

RGB: 252, 246, 228

Fonts and Typography

Sometimes, your everyday fonts just don’t cut it. So, here’s a couple of fonts that have a very specific purpose. Be cautious when wielding these. But, when used wisely, they can enhance a design beautifully.

AaBbCcDd123
!@#$%&?”{}

Poppins Semi-Bold

Perfect for headings, all great and small. If you want to make a statement with, for, or about Cascade, this is the font for you.

Poppins
Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()-_=+{}][:;”’/?.>,<`~
abcdefghijklmnopqrstuvwxyz

Poppins
Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()-_=+{}][:;”’/?.>,<`~
abcdefghijklmnopqrstuvwxyz

Download Poppins

AaBbCcDd123
!@#$%&?”{}

Mulish Regular

For the rest of the text. Sure it isn't a heading, but it has its place amongst the large sweeping paragraphs of text under those headings.

Mulish
Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()-_=+{}][:;”’/?.>,<`~
abcdefghijklmnopqrstuvwxyz

Mulish
Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()-_=+{}][:;”’/?.>,<`~
abcdefghijklmnopqrstuvwxyz

Download Mulish

Brand assets and imagery.

We have prepared a set of assets for use in marketing materials. First, you will find the iconic “blob” in various colors and examples of how to use it. Also included is a suite of stylized interface images that have been used throughout the website. These can be used for social media, pitch decks, and other marketing.

Open in Drive Press Kit Download YouTube

Press, partners & new starters.

Are you a Clark Kent or Peter Parker looking for our press and media information? Maybe you’re the Robyn to our Batman and are looking for our partner guidelines. Or perhaps you are new here and want to learn more about the cascade app, in which case our help center and getting started guides are for you.

Press & Media

Editorial content and assets. We ask that you reach out to us before publishing.

Our Media Kit >

Partner Guidelines

As a Cascade Strategy partner, you must comply with our Partner Branding Guidelines.

Learn More >

About Cascade

What brought Cascade into the world kicking and screaming? What do we aim to achieve?

Learn More >

Cascade Help Center

The perfect place to learn how to use the cascade platform. Also product updates and product roadmap.

Learn More >

Presentations & Documents

Presentations are the workhorse of the corporate world. They’re one of the most frequently used forms of communication. So, we’ve spent a lot of time making some that aren’t just quick and easy to use – they’ll knock your client’s socks right off.

Open in Canva

Social Media & Communications

We have prepared a set of social media assets for staff, such as Zoom backgrounds and LinkedIn templates. For press, media, and partners, you will find our LinkedIn and Youtube have some great content when referencing Cascade.

Open in Drive LinkedIn Youtube

Swag. Merch. Kit.
Whatever you want to call it, we have it.

Look good in the office or when out and about when repping Cascade. We’ve got some serious swag in sizes S/M/L/XL & More. Whatever you need to keep it real.

Visit the Store

Helpful places to learn more about Cascade & strategy.

Strategy Framework

Resources based on our strategy execution framework. From strategic planning to implementation, our academy is broken up into the 5 segments of our framework.

Learn the Framework

Strategy Factory

Making Strategy available to everyone, everywhere. Signup to get access to all the interviews, videos, and blogs from top strategists around the world.

Visit the Factory

Brand

Brand assets and usage guidelines

What you’ll find here.

Who are these assets for?

Logo

Logo Safe Zones

Logo Misuse

Color

#1D1652

Eggplant

#594BDB

Iris

#F8F8FB

Cloud

#FFFFFF

White

Secondary Shades

#0C0924

Dark Eggplant

#080618

Nightshade

#6E698F

Dusty Lavender

#FFB901

Sunshine

Secondary Palette

#F65A93

Pink

#9B91DC

Lavender

#56E2DA

Aqua

#A0C375

Green

#699CFF

Blue

#F1A73C

Orange

Pastel Colours

#FCEEF7

Pastel Pink

#EDEBFB

Pastel Lavender

#EFFBFB

Pastel Aqua

#F8FDF1

Pastel Green

#EAF1FF

Pastel Blue

#FCF6E4

Pastel Orange

Fonts and Typography

AaBbCcDd123!@#$%&?”{}

Poppins Semi-Bold

Mulish Regular

Brand assets and imagery.

Press, partners & new starters.

Presentations & Documents

Social Media & Communications

Swag. Merch. Kit. Whatever you want to call it, we have it.

Helpful places to learn more about Cascade & strategy.

Join thousands of teams turning their visions into reality.

AaBbCcDd123
!@#$%&?”{}

Swag. Merch. Kit.
Whatever you want to call it, we have it.